Article: Four-color Printing--is It Worth The Price?
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Four-color Printing--is It Worth The Price?
Four-Color printing can add a dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing isn't necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?
Pros:
Many clients and designers often feel that four-color process printing gives them the most design flexibility. With four-color process printing, any color imaginable can be created, photographs can be reproduced in color and many different colored screen tints are possible giving a designer an almost limitless palette.
If you're trying to produce a show-and-tell brochure where photographs are vital to explain a service, process or product, then 4-color p...
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