Article: Test Your B2B Direct Mail Offers To Boost Response Rates
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Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.
Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you should test is your offer. Your offer, after all, is the second most important ingredient of direct mail success. And as Axel Andersson says, ?If you want to dramatically increase your results, dramatically improve your offer.?
How do you ?dramatically improve your offer?? By creating an offer that is different from the one you are using now, and testing both at the ...
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