Article: An Adsense - Yahoo Publisher Network Comparison

An Adsense - Yahoo Publisher Network Comparison

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.



Website owners aren?t the only ones using this form of advertising to generate revenue. You?ll see these ads on search engine pages the...
 

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An Adsense - Yahoo Publisher Network Comparison

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